jlo jennifer lopez



2003-11-12 ... JLO BY JENNIFER LOPEZ TEAMS WITH WARNACO ON NEW LINGERIE COLLECTION
Sweetface Fashion Company, LLC and The Warnaco Group, Inc. announced today they have signed an exclusive, worldwide licensing agreement to market and produce the new collection of JLO by Jennifer Lopez Lingerie.

The JLO by Jennifer Lopez Lingerie collection will launch in Fall 2004. As with all JLO by Jennifer Lopez products, the lingerie collection is inspired by Jennifer's unique sense of fashion and style.

"As the JLO by Jennifer Lopez brand continues to expand, we are very excited to have partnered with Warnaco for the introduction of lingerie to our product offering," says Denise Seegal, President and CEO of Sweetface Fashion Company. "Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the JLO look."

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(from: home.businesswire.com)